McDonald's Our Food. your Questions.

To dispel the many, many myths about McDonald’s food that have developed over the years, we launched a fully-integrated, transparency campaign that encouraged Canadians to ask their questions and a live response team would answer every single one. 

The campaign included a mobile and desktop experience complimented by image answers and documentary style videos.

The image-based answers that we created were then transformed into out of home billboards used to launch the campaign more widely in mass.