adidas fútbol society

A cultural hub and a series of premium brand experiences, this content-generating tour is a platform to reach fútbol fans across North America. To celebrate the 2024 MLS season and Copa América’s epic return to the US, adidas popped up in key Latiné cities with the adidas Fútbol Society. With athlete appearances, music, local legends, exclusive product drops, collaborations, and a one-of-a-kind local flavor, adidas Fútbol Society is an authentic celebration of fútbol and the culture born from it.

For 2025, we’re going deeper into communities to continue to build momentum into the run-up to the 2026 World Cup.​ More access to play, more influential voices, and more experiences for lovers of the beautiful game.​ We’ll be providing all new stops and more fuel to the growing game here in North America.